It’s too easy to forget how Blonde’s layout took every pundit by surprise. In retrospect, the attentively-covered rollout and its mysteries and mix-ups - such as fans asserting that the album would be titled Boys Don’t Cry - curiously outshine Blonde’s musical statements. Amid this exercise of shock and awe, Blonde dropped a day later. On August 19, the site updated with Endless, a 45-minute visual album (and arguably Frank’s second proper LP). More than a year later, on August 1, 2016, the website began streaming a puzzling monochrome video of a warehouse stuffed with workbenches. I got twooo versions…” Was Frank teasing a new record titled Boys Don’t Cry, the successor to Channel Orange ? Was this incoming effort a double album, or maybe two different iterations of the same one? As with most things about Frank Ocean, a prolonged silence - and heaps of unfounded guesswork by the expectant music world - followed suit.īut it all unravelled in a heartbeat. The caption fired up speculation: it read, “I got two versions. Īs history has it, Blonde first came into light in April 2015, when Frank - still basking on the success of his debut, the sexy and acclaimed R&B classic Channel Orange, released in July 2012 - posted in his Tumblr pictures of himself holding two stylish, kitschy magazines, both titled Boys Don’t Cry. Just five years in, we tend to forget that Frank Ocean stunned the music world with Blonde. Neither did we plan for Frank to have Kanye West on songwriting credits, Beyoncé on backing vocals, or ask the up-and-coming indie kid then known as (Sandy) Alex G to play guitars. It’s too easy to overlook that when Blonde surfaced, we didn’t expect Frank to bring up lyrics from the Beatles. Upon release, in 2016, we had the faintest idea if we should spell it Blond - as the hypnotic artwork suggests - or, well, Blonde. That’s why, after these five eventful years, it’s unsurprising to realize that, even though we take Blonde and Frank Ocean for granted, we barely even remember it’s his third (and not second) album. But memories are only loose shards of the whole story.
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